Rakesh Sidana at E-Sports Ceremony to Unveil Trophy for The World ESports Cup

Hosted a panel of eSports Founders. The global esports merchandise market is expected to reach $20 billion by 2025.

I was hosting a panel on The Future of Monetization of Escorts at a ceremony organized by IFES and AICRA. The event was to unveil the Trophy 🏆 for The World Esports Cup in India.


The esports industry and lots of GenZ fan following are set to transform monetization strategies. Even though all experts still rely on sponsorships as a revenue stream there is an innovative revenue stream like merchandising, digital content, affiliate marketing, and blockchain technology.

Since this industry sounds like a mix of creator influencing fan-following market and sports, that’s why this is a very hot 🔥market. The gaming companies are investing and acquiring esports startups. Recently, Nazara Technologies Invests $15.7M in Sportskeeda and NODWIN Gaming.

Recent trend is Chess going to debut in eSports and championships and The World Cup.